The City of London today launched its “Respect the Limit” community initiative to make London aware of the increased dangers caused by driving too fast through residential neighbourhoods.
“We want to do everything we can to ensure all Londoners are safe, that includes combating speeding on our roads, especially in our residential neighbourhoods where children are out playing, biking and walking,” said Mayor Matt Brown. “One tragedy is one too many, the best solution is to slow down and these signs will serve as a reminder to do just that.”
Studies have shown that on average one third of drivers exceed the 50 kilometre per hour speed limit in London neighbourhoods.
Together with members of the Oxford Park Community Association and students from Eagle Heights Public School, the City today revealed “Respect the Limit” lawn signs which are being offered to London residents with similar concerns. Driver speeds on Foster Avenue, a residential street in the Oxford Park neighbourhood, are reported by residents to be a problem.
“Our typically calm street sees increased vehicles, many of which are speeding to reach their destination, at certain times during the day,” says Sylvia Mioduszewska, community association member. “Our neighbourhood, like many others throughout the city, needs drivers to respect the speed limit and slow down.”
“Respect the Limit” lawn signs are being made available to empower residents to communicate the safety message. The lawn signs are available for free, while supplies last, at many City community centres. View the full list of locations to find the community centre closest to you.
“Our goal is that by raising awareness to the problem of speeding on residential streets, drivers will make the decision to slow down,” says Edward Soldo, Director of Roads and Transportation. “We all play a part in keeping our streets safe and crash free.”
The “Respect the Limit” initiative supports Council’s Strategic Plan of Strengthening Our Community and Building a Sustainable City by improving safety for all road users in the city.
Vision Zero London, our road safety strategy, aims to reduce the number and severity of collisions occurring on our roads and increase road safety for cyclists, motorists and pedestrians alike.