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City welcomes Music Industry Development Officer

The City of London is pleased to announce and welcome Cory Crossman as Music Industry Development Officer. Mr. Crossman will be responsible for executing the priorities of the London Music Strategy; which include building London as a live music city and music tourist attraction.

Mr. Crossman joins the City with substantial music industry experience and strong connections to the Canadian Music Industry. He has served as Artistic Director for the Kitchener-Waterloo KOI Music Fest for the past six years. He is also a proficient and successful grant writer and is able to navigate policies and barriers presented to the local music industry. An active and connected concert promoter, Mr. Crossman has hosted several hundred concerts and well over 1,000 plus bands in a variety of settings during his career.

“We are thrilled to welcome Mr. Crossman," said Mayor Matt Brown. "Change is happening. We are transforming London into a music city – an arts and culture hub in our region."

“The announcement of Mr. Crossman’s hire will compliment Tourism London’s significant focus on Culture and Entertainment Tourism,” said Chris Campbell, Director of Culture & Entertainment Tourism, Tourism London. “Along with our existing music initiatives and music tourism strategy, we look forward to future collaboration to continue shaping London into a music destination.”

"Our organization will continue to commit resources and support to this important initiative," states Andrea Halwa, Executive Director, London Arts Council. "And we encourage London musicians as well as, music organizations, venues and educators to assist us in further developing London's music sector."

The London Music Strategy supports Council’s 2015-2019 Strategic Plan in the area of “Growing our Economy: Diverse and Resilient Economy”, in addition to London’s Cultural Prosperity Plan: strengthening the economic growth of culture in our city, supporting cultural programming, leveraging London’s cultural assets, and celebrating and promoting culture.

The Music Industry Development Officer, a new position defined as key to the success of the London Music Strategy, is overseen as part of a coordinated effort between the London Music Industry Resource Group, comprised of representatives from the City of London Community Economic and Innovation Division, the London Arts Council and Tourism London. Mr. Crossman will begin his role on November 6, and will be located on the 11th floor of City Hall.