The London Music Office is excited to announce the London Music Census, a first of its kind. Never before has London’s music industry been the subject of a detailed study. The goal is to capture metrics that will help establish a baseline allowing for comparative measure to be made yearly. Not only will measures be reviewed year after year, but analysis of other music cities as well as provincial and federal music studies will be compared and evaluated.
“It’s important to understand the assets that make up London’s music sector. By conducting the London Music Census, a clear picture can be painted on the state of the music community. Determining where we stand and identifying areas we could potentially grow is a major focus of the London Music Office,” says Cory Crossman, Music Industry Development Officer. A major focus of this study will be to determine barriers that exist, so that we can look to potential solutions.
The London Music Census is taking place from July 5th to August 15th. During this time, the community is encouraged to engage in the study by completing a series of surveys available at londonmusicoffice.com/census. Surveys are broken up into five categories; Musicians, Venues, Festival / Event Organizations, Music Industry and Music Fans. The outcomes of the census will be shared in a public report available in September 2016.
The London Music Census is one tactic within the London Music Strategy which aims to promote culture as a key part of economic growth and quality of life as identified in Council’s 2015 -2019 Strategic Plan for the City of London.
The study comes on the heels of a report Music Canada published earlier this year focused on the economic impact of live music in Ontario. “The London Music Census will help to create a local road map, and will be a potent catalyst for artist, industry and partnership development. Music Canada Live congratulates and acknowledges the City of London for their ability to put cities like London on the international music map,” says Erin Benjamin, Executive Director of Music Canada Live.
The Music Industry Development Officer is responsible for working with the Music Industry Resource Committee composed of representatives from: the City of London Culture Office, Tourism London Inc. and the London Arts Council on implementation of the London Music Strategy.
More details available at londonmusicoffice.com/census
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