Thank you for your participation in the 2016 household travel survey. The online and telephone survey has now wrapped up.
The City of London conducts a Household Travel Survey every five years as part of our Transportation Master Plan update. It is a survey which helps us understand the travel habits of residents in the London area. The survey collects travel and demographic information about the household. Participants were asked about all trips made in a 24 hour window by every member of the household (age 14 and over), including trip origin, destination, mode and purpose. To conclude the survey, participants were asked about their attitudes towards transportation in the city of London.
The data will be utilized as part of the update to the City’s Transportation Network Forecast Model, a consulting assignment approved by Council in June. It is also used to support the planning of transportation infrastructure and service improvements over the short, medium and long term. Similar household travel surveys were conducted by the City in 2002 and 2009. The previous surveys were conducted over the phone, while the primarily mode of data collection for this survey will be Internet based.
The survey will result in a sample of 3% of households in the City and 2% in the London CMA, for a total of 5,700 completed surveys. To achieve this result, an invitation letter was distributed to over 40,000 households, which have been demographically controlled to ensure a representative sample.
It has come to the attention of City staff that there may be a person or persons who are calling residents and mis-representing themselves as an employee working for the City of London and are asking for personal information that may or may not be related to the travel survey. Please be aware that only residents who have received a letter in the mail from the City are being asked to participate in the household travel survey. Furthermore, the survey is only completed by phone if that method is preferred by the resident. Please do not provide any personal information unless you are absolutely sure that the call is legitimate.
All information collected will be kept completely confidential and protected under the Municipal Freedom of Information and Protection of Privacy Act, and will only be used anonymously to represent travel patterns. Names and addresses will be destroyed at the end of the study, and all other personal information will be anonymized.