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2016 Household Travel Survey


Thank you for your participation in the 2016 household travel survey. The online and telephone survey has now wrapped up.

The City of London conducts a Household Travel Survey every five years as part of our Transportation Master Plan update.  It is a survey which helps us understand the travel habits of residents in the London area.  The survey collects travel and demographic information about the household.  Participants were asked about all trips made in a 24 hour window by every member of the household (age 14 and over), including trip origin, destination, mode and purpose.  To conclude the survey, participants were asked about their attitudes towards transportation in the city of London.

The data will be utilized as part of the update to the City’s Transportation Network Forecast Model, a consulting assignment approved by Council in June.  It is also used to support the planning of transportation infrastructure and service improvements over the short, medium and long term.  Similar household travel surveys were conducted by the City in 2002 and 2009.  The previous surveys were conducted over the phone, while the primarily mode of data collection for this survey will be Internet based. 

The survey will result in a sample of 3% of households in the City and 2% in the London CMA, for a total of 5,700 completed surveys.  To achieve this result, an invitation letter was distributed to over 40,000 households, which have been demographically controlled to ensure a representative sample.

IMPORTANT NOTICE!

It has come to the attention of City staff that there may be a person or persons who are calling residents and mis-representing themselves as an employee working for the City of London and are asking for personal information that may or may not be related to the travel survey.  Please be aware that only residents who have received a letter in the mail from the City are being asked to participate in the household travel survey.  Furthermore, the survey is only completed by phone if that method is preferred by the resident.  Please do not provide any personal information unless you are absolutely sure that the call is legitimate.

All information collected will be kept completely confidential and protected under the Municipal Freedom of Information and Protection of Privacy Act, and will only be used anonymously to represent travel patterns. Names and addresses will be destroyed at the end of the study, and all other personal information will be anonymized.

 

Frequently Asked Questions

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  • What is the London Travel Survey?

    The 2016 London Travel Survey is a household study to understand where people are going in the London area — by car, bike, on foot or public transit. The survey collects travel and demographic information about the household, and attitudes towards transportation in the city of London. This survey was previously conducted in 2002 and 2009. The information collected will be used by the City and its partners such as London Transit Commission to plan transportation services to meet the current and future needs of the community, such as improvements to roads and transit services.

  • What data does the survey collect?

    The survey will record travel patterns of residents in the City of London and surrounding area. The survey will collection information about:

    •  How they travel
    •  When and where they travel
    •  Why they travel
  • What is considered a household?

    For the purposes of this survey, a household is the group of persons who occupy the same dwelling unit. This group of people may consist of a family with or without other persons, two or more families sharing a dwelling, a group of unrelated persons, or one person living alone. A dwelling unit is a house, apartment, basement suite, townhouse, mobile home, or other set of living quarters with a private entrance.

  • How are households invited to respond?

    Households were randomly selected in the London and outlying areas. Selected households received an invitation letter.

  • I didn’t receive a letter, but I want to complete the survey! Is that possible?

    Households were randomly invited to complete the survey in order to obtain a statistically representative understanding of travel patterns in London. If you did not receive a letter but wish to complete the survey, please contact us at 1-844-LONDON4 or email us at contact@londontravelsurvey.ca with your name and address, and we will provide you with a code to complete the survey.

  • Why is the survey open to all Fanshawe College and Western University students?

    All Fanshawe College and Western University students are being invited to complete a student-focused questionnaire. Students are an important travel market with specific transportation needs and patterns, and we are specifically targeting them with a different student-oriented survey.

  • How many households are completing the survey?

    The survey will cover 3% of households in the city and 2% in the surrounding areas which includes areas such as St Thomas, Strathroy-Caradoc and surrounding rural areas.

  • When do I have to complete the survey?

    Please complete the survey by October 31, 2016.

  • How long does it take to complete the survey?

    The first part of the survey should only take approximately ten minutes to complete. The second part of the survey depends on your household size and amount of activities and traveling you do.

  • Who is conducting the survey?

    The City of London has retained IBI Group, a transportation planning and engineering firm, and The Logit Group, a market research firm to collect information for this survey. All information collected will be completely confidential and protected under the Municipal Freedom of Information and Protection of Privacy Act, and will only be used anonymously and collectively to represent travel patterns. If you have any questions about the survey, please contact us at 1-844-LONDON4 or email us at contact@londontravelsurvey.ca

  • What about my children’s trips?

    The travel of your children is an important part of the City’s travel patterns. We ask about the trips of all members of your household aged 11 and over since children 10 and under typically travel with a parent in the household or on the school bus. Children 11 and older are more likely to travel independently, and their trips to and from school, extra-curricular activities, visiting friends, and other activities are part of the city’s daily travel patterns. The data collected about you and your children’s trips will only be used anonymously to improve transportation in London.

  • What if the assigned travel day doesn’t reflect my usual travel patterns?

    We are still interested in your weekday travel patterns—"usual" or otherwise. Every weekday some fraction of residents are making unusual travel, and we need to capture both usual and unusual travel.

  • What if I don’t travel much or at all or I didn’t travel much on my assigned travel day?

    Some people make many trips and some people don’t. We are trying to get a general understanding of travel patterns, which includes people who travel often and those who do not.

  • How will you protect my privacy?

    All information collected will be kept completely confidential and protected under the Municipal Freedom of Information and Protection of Privacy Act, and will only be used anonymously to represent travel patterns. Names and addresses will be destroyed at the end of the study, and all other personal information will be anonymized.

  • Do you collect personal information?

    Yes, personal information is collected about you and the members of your household. This information is collected because different demographics have different travel patterns. The personal information collected on this form is collected under the authority of the Municipal Act, R.S.O. 2001, as amended and will be used to plan transportation services to meet the current and future needs of the community. Names and addresses will be destroyed at the end of the study, and all other personal information will be anonymized. Questions about this collection should be addressed to the Manager of Transportation Planning and Design at 300 Dufferin Ave., London, ON, N6A 4L9. Tel: 519-661-2500 ext. 4637.

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