Building a strong Music City is about breaking down barriers, opening doors for musicians, and helping the local music industry grow. One way the London Music Office is doing just that is by hosting Music Cities Exchange, a unique program giving emerging artists an opportunity to perform and build an audience outside of their hometown.
Working together with the City of Hamilton’s Hamilton Music City, the London Music Office is bringing Hamilton and London together for the next edition of Music Cities Exchange on Friday, January 26. Hamilton artists Emay and Basement Revolver will join London artists Brighter Green and Anela & The Early Hours to perform a special showcase at Fanshawe College’s state-of-the-art Centre for Digital and Performance Arts Theatre.
The event is being organized in partnership with Fanshawe College, giving students in the Theatre Arts Technical Production program a hands-on learning opportunity managing production for the event including lighting, audio and front-end office work.
“This is another way we’re fostering collaboration and growth through our music city initiative,” says Mayor Matt Brown. “We want to showcase what London and our region has to offer, all while helping young people realize their potential in this industry.”
“Creating practical opportunities for musicians, students and the local industry is at the centre of the Music Cities Exchange program,” says Cory Crossman, London Music Industry Development Officer. “Through the Music Cities Exchange, musicians gain exposure in new markets, students gain hands-on experience, and the local industry develops.”
“We love being able to collaborate with our community partners, such as the London Music Office,” says Michelle Giroux, Supervisor Centre for Digital and Performance Arts at Fanshawe College. “The learning opportunity that exists with this type of collaboration allows for the students in the Theatre Arts – Technical Production program to build their skills and experience first-hand what it takes to put together a live music showcase. We are looking forward to a night of live music and welcoming the community into the Centre.”
This is the second Music Cities Exchange event hosted with Hamilton Music City. Previously, London music groups Mountain of Wolves and The Pairs performed in Hamilton. Music Cities Exchange events have also taken place with Sudbury, Kitchener, Toronto and Mississauga, with eight London artists having the opportunity to perform at high exposure concerts in new markets through this program.
Admission is free to attend Friday’s event but non-perishable food donations will be accepted for the London Food Bank. Visit londonmusicoffice.com for other Music Cities Exchange events and opportunities for musicians.