A Business Improvement Area (BIA) is an association of businesses within a specified geographic area which join together, with official approval of the City, in a "self-help" capacity aimed at stimulating local business.
They use their own money in an ongoing effort to draw more prospective customers to their area by improving the attractiveness of the area and promoting it as a good place to shop, visit, and do business.
Once a BIA is approved by City Council, every business within its boundaries automatically becomes a member, under the principle that all who benefit should be required to bear their fair share of the cost of the program.
While a BIA arises from the retail and professional activities of a "Main Street", it can have an effect on the surrounding area. It serves as an economic and social anchor, helping to stabilize and revitalize the local community.
BIAs and their staff have knowledge about the local market that can help make your business a success. They may even be able to offer financial incentives to assist your project. Contact them directly to find out more:
There are also several business associations in the City of London to assist when considering setting up or moving an existing business:
Both the BIAs and the Business Associations are separate entities from the City of London. If you are part of a business association and wish to have it listed here, please contact firstname.lastname@example.org